Case study
Food & Beverage
SEO & AEO
Canggu
A new SEO-optimised website, domain migration, local SEO and content marketing to help Plant Theory get found on Google by hungry Canggu customers. It's the same playbook I use for property managers: win local search and AI citations so customers find you first.
Industry
Restaurant, vegan delivery
Location
Canggu, Bali, Indonesia
Scope
Website, local SEO, content
Plant Theory is a vegan comfort-food delivery kitchen in Canggu, Bali, taking orders through Gojek and Grab. Its website is how new customers find it in the first place, so the goal was to rank on Google and get cited by AI search.
Customers searching for vegan delivery in Canggu weren't finding them. The old site wasn't built around how people actually search for food, the Google listing wasn't pulling its weight, business details were inconsistent or out of date across directories, and a year of spammy backlinks had weakened the domain's credibility. Without visibility on Google, Plant Theory relied on third-party delivery apps to be discovered.
I built a completely new, fast and crawlable website from scratch with SEO at the core of every decision, with a dedicated page for each menu category so each can rank for its own searches. I migrated the domain with full 301 redirects, added LocalBusiness, FAQ and article schema, optimised the Google Business Profile, and corrected wrong business details across directories and guide sites. I then audited the backlink profile, disavowed the spammy domains, and began outreach to relevant partners. A blog of SEO-optimised articles built on first-hand experience adds topical authority, and structured, answer-ready content helps the site surface in AI search too. The result: Plant Theory is now cited as a source in Google's AI Overviews and ranks on page one of Google for its main local search, and the site scores 100/100 on Google's own SEO and best-practice checks.
A full website rebuild with a CMS and blog, designed mobile first and built for SEO and AI search from the start.
The new site is live on the migrated domain with a complete technical SEO foundation, accurate listings, a clean backlink profile, and a growing library of authority-building content. The blog has only recently been fully indexed, so it's too early to report traffic and order changes. I'll add them here as the data matures.
Next up: tracking rankings, traffic and orders as the new content matures, and publishing the results here.
A new site, a clean foundation, and content built to get found.
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